There are many ways to promote Cost Per Action programs on the internet. You can use article marketing, social bookmarking, social networking, email marketing and blogging. There are many other ways to promote websites and CPA programs. These are just the most common ways to do it.
Blogging is probably the most convenient and the easiest way to promote cost per action sites. Blogs are also known as web logs. You are basically documenting thoughts, information and opinions about a particular subject of choice.
Not only can you write down your personal thoughts about a particular subject, but you can also promote products through your blog as well. When someone owns a blog, he/she doesn’t have to pay for any promoting. All you have to do is just build your content and allow Google to index it on their search engine for web searchers to find.
When it comes to CPA programs, you can start up a blog talking about the program or about the industry the program occupies. Blogging is the easiest way to promote the CPA programs because the CPA networks don’t really oppose this method of advertising.
When it comes to other marketing methods such as email marketing or social networking, most CPA networks make it very difficult for their affiliates to promote through these methods because of spam. There is no spamming allowed whatsoever. There are no exceptions to the rule.
Many people have tried and tested this and have failed miserably. However, with the blogging method, it is very difficult to spam because you are building content on your blog. In addition to this, your blog operates as your information site that sets up the visitor for the CPA program you are promoting. Since this is the case, you can easily promote the blog anywhere online and not get targeted traffic interested in what you have to say about the program you are promoting.
Since blogging is a free method of content development and promoting programs, you don’t have to worry about cloaking links or getting banned from classified ad sites, social networks and CPA networks for promoting the programs incorrectly.
Blogging presents a great safe way to promote your CPA programs without having to deal with drama from the CPA networks for not using their programs correctly. If you haven’t considered blogging as a way to promote your CPA programs then now is a good time to begin your journey.
Marketing is a crucial aspect of doing business online and it is essential to ensure that you are using the right marketing tactics depending on your selected online business. Fortunately, most of the basic marketing principles used in the world of business can still be applied in online businesses. As a business owner, you should come up with concise advertisements and slogans that can help you capture the attention of the rest of the online community and make them interested with your products.
After having a good amount of experience one way to manage your marketing campaigns for your online business is to use PPC or the common pay per click advertising. This online marketing option allows you to create online banners for your business and place them strategically on certain websites that are relevant to your line of business. Google is one of the major providers of PPC and can assist in crafting reasonable budget for the banners in operation. Next, another viable marketing tactic for an online business requires that you partner with other online businesses by communicating to them. There are many contemporary companies which can give your business a distinction by being associated with them. For instance, if you own an online bookstore, you can partner with an online public company that can promote the contest of an upcoming writer to generate demands for the books you are selling.
Online advertisements and videos are also very useful when it comes to drawing attention of the many busy online surfers. As such, you can make use of interesting short cartoons or short videos highlighting the products that you are selling. It is recommended that you keep them short but colorful and attractive. Then, add a link of your promotion or product that you are dealing in and the video will surely attract curious internet users. There are also various online platforms that can assist in marketing your online business to your target markets or demographics. One of the mistakes that online business owners make is placing their links on one forum and then move to the next other forum and still do the same. The best thing to do is visit a relevant online forum, introduce yourself and your business, ask if any member has some questions and then just place the links.
If you are targeting a much larger market, you can start online referral program with other websites. Also, you can offer free promotion items and coupons to new customers to keep attracting more and more customers. Lastly, it is advisable that you keep off annoying online marketing tactics like excessive link usages, pop up ads and spamming as they will be of little help to you if any.
SEM and SEO are two techniques that are very famous for us site owners who want to promote our sites well to gain more visitors into visiting our websites. What are they? Talking about the abbreviations themselves, they stand for Search Engine Marketing and Search Engine Optimization. However, to really know about what they are and how they can help promoting our websites, let us explore the terms one by one.
Search Engine Marketing
When we talk about SEM, we are talking about online marketing done by SEM firms to promote our sites for acquiring more visibility in the Search Engine Result Pages, or what we usually know as Search Engine Results Pages (SERP). It includes advertisements with links to our websites that usually appear at the top or the side part of search engine results pages as we can see in Google result pages.
How much does it cost? Usually, Search Engine Marketing can be calculated with Pay Per Click (PPC) system. It means that we pay the firms when someone clicks our website links placed in the search engine results pages and when someone visits our sites.
This method could be either positive or negative. It could be positive in a way that the calculation is counted from the number of people who visit our sites and click the link. So we can say it’s pretty fair. However, we should also consider that there might be people who click for fraud by just clicking the links all the time without actually having any real interest in our websites.
This means we would pay more than we have to because actually these people aren’t really the real visitors to our websites. Click fraud has been pretty common in the business as there have been people or automated script or program made to click websites in the advertisements. So, being careful is really suggested.
Besides PPC, SEM also includes banner advertisements or placing the advertisements on other people’s websites. Different from Pay Per Click, this kind of advertisements charges the payment monthly or we can also pay the cost per impression.
Just like PPC, this also has positive and negative side. It’s good if we want to avoid click fraud and pay too much only for false clicks from irresponsible people. However, it can also have negative impact as we still have to pay no matter there is nobody clicking or visiting our websites.
Briefly, if we choose to buy an SEM service, we have to decide first our budget for online marketing and think well which kind of method we’d like to use for our sites promotion with Search Engine Marketing method.
Search Engine Optimization
And now, we can have a look on what Search Engine Optimization exactly is. To start, it is a method for improving our websites place in the Search Engine Results Page (SERP). It consists two concepts, on-page and off-page optimization. What are they?
When we are talking about on-page optimization, we are talking about the best we can do inside our websites; such as the title tag, content keywords, hyperlinks keywords, meta tags, link structure, site map, URL keywords, and original content quality. We must maximize all of them.
For example, when we are choosing keywords for anything in our websites, we have to make sure that the keywords used represent well our websites and that those keywords have enough but not exceeding amount inside the web pages. This is to make sure that our websites can be found well and to make sure that our websites have good positions at the SERP.
Next, let’s talk about off-page optimization. What is it? While on-page optimization works on what are inside our websites, the off-page optimization is the strategies we can do outside our websites. Mostly, it’s about link-building and reputation development to survive well in the business. But how to do it exactly?
We can improve our link-building and reputation by blogging, creating community or group in social networking websites such as Facebook, forum postings with signatures and links back to our websites, directory and search engine submissions, social bookmarking, submitting articles and press releases to article sites and press release sites, and posting testimonials from customers in review sites.
SEO, either it is on-page or off-page, requires a lot of works to do from our part. However, the results coming to us if we do them in the right way and continuously, could be more than our expectation. Moreover, if we are ready to do all the work, Search Engine Optimization could be a more affordable way to promote our sites; but, of course if we have the budget to do both SEO and SEM, we can choose to do both methods at the same time.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.